Boosting the Historic Center of Castellammare and at the same time the commercial and tourist vocation of the city through the aggregation of commercial and tourism businesses and the realization of a shared marketing project. With this aim, the project of the "Natural Water City Shopping Center" started in January 2014 in Castellamare di Stabia, which saw the participation of about 60 operators active in various sectors of commerce, catering, tourism, and a financial institution too: the Stabiese Bank.